By Graeme McCracken, MD, Proagrica2021-06-02T09:01:00+01:00 Source: Unsplash As consumers make the effort to make more ethical food choices, convincing them we are all in it together is key Three lockdowns have made issues around sustainability tangible to many more people. Not least because the longer we spend in our kitchens, the more aware we are of the amount of food we waste. This has had an impact on attitudes. Our study of a representative sample of 1,000 British consumers revealed 42% believe we as individuals should each take primary responsibility for reducing wastage. However, a...