Everything marketers need to know about the biggest year ever for gaming
Game releases aside, 2023 was a year of major business, technology and media innovations that have shaped the video game industry.
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Game releases aside, 2023 was a year of major business, technology and media innovations that have shaped the video game industry.
Jonathan Stringfield is VP Global Business Research & Marketing at Activision Blizzard and the author of Get in The Game, a roadmap for brands and markers wanting to understand gaming and virtual worlds. This is a complete list of VentureBeat articles written by Jonathan Stringfield, Activision Blizzard, in reverse chronological order.
When considering gamification in work or leisure, a focus on true, intrinsic human motivation will always yield a more positive experience.
/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of thought leadership...