Ad industry grapples with role selling consumption in climate crisis
Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency?
Source: theguardian.com
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Top News In Jonathan Wise Today - Breaking & Trending Today
Why farmers being paid not to keep pigs could be bad news
A Norfolk council will pay a farmer to not keep pigs on their land - but businesses say it could be terrible for the region's pork industry.
Source: edp24.co.uk
Campaign Podcast: ISBA and Purpose Disruptors debate 'advertised emissions'
ISBA director General Phil Smith joins Purpose Disruptor co-founder Jonathan Wise to debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.
Source: campaignlive.co.uk
Jonathan Wise Says Marketers Impact Climate Change
The Purpose Disruptors co-founder, an Adweek 2023 Sustainability Honoree, wants the industry to recognize its role in the crisis.
Source: adweek.com