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Record-setting sales are almost as much an annual Sundance ritual as complaints about freezing in long lines, but the $25 million–plus Apple spent to secure one of the festival’s opening night movies was jaw-dropping even in an era when streaming services regularly shell out huge sums for otherwise low-key projects. The price tag for CODA, a confident tear-jerker about a hearing daughter of deaf parents, doesn’t seem categorically different from the $30 million Netflix spent on Malcolm & Marie, a pandemic-shot chamber drama that is basically two hours of black-and-white footage of movie stars yelling at each other. But while Netflix is writing big checks from a position of strength, Apple TV+ has struggled to amass a catalog of hits big enough to keep viewers on the hook. According to a recent survey, nearly half of respondents canceled at least one streaming service between April and October of last year, which means that viewers are starting to hit their limi ....