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Joolies Dates won a New Hope Network 2022 Expo East NEXTY Award. The company's latest product, Jooliettes Blood Orange Dark Chocolate, was named Best New Sweet Snack in the coveted industry awards.
Joolies Dates, a three-year-old company focused on fresh dates especially the Medjool variety as its name suggests, was founded on the premise of bringing marketing savvy to the date category. “Only 6-8 percent of American households consume dates,” CEO Mark Masten told The Produce News recently, indicating that increasing the penetration of dates is the company’s mission.