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The 'Sephora kid' trend shows tweens are psyched about skincare. But their overzealous approach is raising concerns | Consumer Watch

The 'Sephora kid' trend shows tweens are psyched about skincare. But their overzealous approach is raising concerns | Consumer Watch
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The 'Sephora kid' trend shows tweens are psyched about skincare. But their overzealous approach is raising concerns

Tweens, the consumer group that’s outgrown the little kid stage but are not yet teenagers, are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora kids.” ....

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