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HP Indigo has developed a new digital press aimed at the flexible packaging, label and shrink sleeve markets. The 200K digital press provides increased efficiencies and productivity built on the success of its 25K digital press. HP launched the 200K digital press before a global audience at a VIP event at its headquarters in Israel in March. HP will bring the press to Dscoop in the US this spring and Labelexpo Europe this fall. Tech specs

Now in its third year, and coinciding with International Women’s Day, the #HerShe campaign sees Hershey’s Milk Chocolate Bar packaging being used to promote and honor female talent across the world. First launching the campaign in 2020, Hershey collaborated with HP Indigo and used an HP Indigo 20000 digital press by Brazilian print service provider Camargo Cia de Embalagens to

HP Indigo and The Hershey Company Bring Women’s Stories to Life, One Chocolate Bar at a Time

In celebration of International Women’s Day, HP and Hershey unveil a new film to value female talent.

It may sound unnecessarily provocative to suggest that digital print in packaging has failed to fulfil expectations, but some of the more idealistic predictions of digital conquest have not yet come to pass. What are the reasons for this? And is the post-COVID world closer to the tipping point? Tim Sykes, Brand Director at Packaging Europe, explores the barriers that may be holding back the digital tide.