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Disney brings more automation and shopability to its ad products | News

The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.

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MATTER'S New Denverr Community Space Opening

The Denver bookstore now has a performance venue. ....

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Streamers Should Use Caution When Expanding Ads' Presence on SVOD

VIP+ Analysis: Streamers’ increasing reliance on advertising comes at a perilous moment and could backfire if not handled carefully. ....

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'Pause Ads' Will Continue to Grow at Hulu, Peacock, and Max

"Pause ads" were already a function on select Hulu programs, but according to a recent report from Variety, companies will continue leaning. ....

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Pause Ads Creep Onto Hulu, Max and Other Streamers

Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session ....

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