Their clothing to help track inventory but some say this is an invasion of privacy. for two perspectives we have journal founder and editor mark roberti and identity theft 9/11 chairman and co-founder adam levin. thanks for joining us today. mark, let's start out. you have one of the those gizmos on the desk in front of you. that's it right there. what kind of data would be on it? >> it would be a serial number that would identify what the product is so similar to what you would see on a bar code but a bar code, all the products are exactly the same. with it, you would see a serial number that...