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Celebrity branding or endorsement is a strategy in marketing that utilizes star power to promote a brand, product, or service. It is also a very effective tool in raising awareness of certain advocacies or causes.
BTS In a country fueled by heavy social media use like the Philippines, an authentic connection with one’s audience is a must. With this, celebrity endorsements have proven a most effective way for brands to make the most dynamic connections possible. At the height of the pandemic, social medi