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For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.

Luxury and beauty companies, such as Kering, Burberry and L'Oréal arrived in Haikou with their latest product offerings and retail innovations.

From large luxury groups to small lifestyle brands, European companies' pavilions have become one of the most eye-catching groups of exhibitors at the ongoing China International Consumer Products Expo (CICPE) being held in Haikou of South China's Hainan Province, further testifying to a perfect match between European brands and the Chinese market unshaken by the coronavirus disruption and other challenges.

Hugo Boss has shaken up its senior management team under new chief executive Daniel Grieder, who wants to make the German fashion retailer one of the world's top 100 global brands.

CICPE to spur global recovery By ZHONG NAN | China Daily | Updated: 2021-04-06 07:39 Share CLOSE Workers decorate the venue for the first China International Consumer Products Expo, which will be held in Haikou, Hainan province, next month. [Photo by Gao Lin/For China Daily] First consumer product expo to showcase China's open market The upcoming first China International Consumer Products Expo, or the CICPE, will become a new platform to demonstrate China's willingness to share its market opportunities with the world and contribute ...