New My GM Rewards Card is now digital-friendly credit card
The new My GM Rewards Card is designed to drive GM car and truck sales and to reward loyal customers with nearly-instant point redemption.
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The new My GM Rewards Card is designed to drive GM car and truck sales and to reward loyal customers with nearly-instant point redemption.
“It’s a complete reinvention” of GM’s loyalty program, says Julie Heisel, who heads the initiative.
General Motors is looking for another way to incentivize potential buyers of its certified pre-owned vehicles.
The new My GM Rewards Card is designed to drive GM car and truck sales and to reward loyal customers.
/PRNewswire/ -- Today, General Motors (NYSE: GM) launched the all-new My GM Rewards loyalty program for Chevrolet, Buick, GMC, and Cadillac customers,...