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Matt Naber and Robert Breen named co-heads of advertising sales and operations at CBS stations editorandpublisher.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from editorandpublisher.com Daily Mail and Mail on Sunday newspapers.
They will be responsible for leading local ad revenue, sales strategies and operations across CBS’ 27 local stations, as well as Paramount’s local digital and streaming revenue ....
Multiplatform media business development executive Stephen Gregory Barr has been named senior vice president of non-traditional revenue for CBS Stations. He will be responsible for working with the sales teams at the group’s 27 local stations and spearhead the creation and execution of new business initiatives and the development of strategic cross-platform sales opportunities involving […] ....
TVB’s 2022 Forward Conference will take place virtually next Thursday, Sept. 22, with the promise to deliver “a state-of-the art multi-dimensional experience.” The virtual conference will bring together attendees from U.S. broadcast TV stations, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television. In addition to the virtual […] ....