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Better Collective Spotlight: Using broadcasts to build Cheltenham engagement Share Shane Anderson, Senior Director of broadcasting at Better Collective – played an integral role in engaging with punters on a multi-platform level. Ahead of this year’s Cheltenham Festival, which will take place without spectators, Anderson believes that Better Collective’s Jump To It show can help deliver engaging insights for racing fans while also ‘reigniting the passion’ for sports. SBC: First of all, what was the thought process behind establishing a Broadcasting Unit within Better Collective? SA: Video, audio and social media is really at the heart of the content journey, whether you are looking at editorial or branded content. Audiences want more of it. Additionally, our partners want more of it. We need to be active on the platforms that people choose, developing a multi-platform content strategy to reach as big an audience as possible for our bra ....
bill: how do you remember the life of your friend today, fonzy? my goodness, she is one of the most magnificent people that i ever met. just as a great lady, as a business woman, and, of course, as an amazing singer and musician. she was my childhood idol and i must say that i became acquainted with aretha franklin through my best friend. we used to sing background and respect and that type of stuff. and then in 1982 luther produced an album called jump to it that i sang on. later on in 2008 that ms. franklin called me to do what she called put her singers together. to hire the singers and being responsible for keeping them rehearsed and keeping the famous background parts in music history in place for the ....