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Which? analysed the prices of almost 27,000 food-a-drink products that "contributed to a balanced diet" across eight major UK supermarkets in September
Asda reported stronger like-for-like sales in the second quarter, driven by higher demand for cheaper alternatives to branded products.
North Wales Live reporter Andrew Nuttall compared Weetabix to supermarket in-house brands sold by the likes of Morrisons, Asda, Tesco, Aldi, Lidl and Marks & Spencer
Asda's new Just Essentials product line is aimed at helping those on the lowest-income shop amid the cost of living criss - but not everyone is on board.
Asda reported strong sales growth from the second half of 2022