Waitrose in row with Asda over 'Just Essentials' budget range
Rival supermarket Waitrose says its own similarly-named discount brand "Essential" range is trademarked.
Source: bbc.com
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Waitrose objects to Asda's 'Just Essentials' branding
Rival supermarket Waitrose says its own similarly-named discount brand "Essential" range is trademarked.
Source: bbc.co.uk
Asda invests £70m in new Just Essentials budget range
The cut-price range comes after the retailer was criticised over shortages of its cheapest items
Source: theguardian.com