Diet Coke's Campaign By Droga5 Gets Aesthetic Inspiration From the 80s and 90s
Diet Coke's Campaign By Droga5 Gets Aesthetic Inspiration From the 80s and 90s Coca-Cola recently redesigned in collaboration with the design firm Kenyon Weston. Because of this shift, the brand needed a way to showcase its new Diet Coke can in a way that glimmered with pure radiance. Droga5's team created the "Just Because" campaign for the product to promote and celebrate self-confidence. To do so, the team took aesthetic inspiration from the 80s and 90s, entertaining the brand's beginnings. When done right, cracking open a Diet Coke on a hot summer afternoon and pouring the sweet liquid ...