Top 10 marketing moves from October - The Spirits Business
From films celebrating whisky heritage to a distillery reopening, marketing moves in October saw spirits brands ramp up their creativity.
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From films celebrating whisky heritage to a distillery reopening, marketing moves in October saw spirits brands ramp up their creativity.
English gin producer Cambridge Distillery will host a pop-up laboratory and shop at The Royal Exchange in London next month.
Spectacular goofiness should be expected of "47 Ronin," an American film loosely based on the true story of 47 real-life master-less samurai who avenged their disgraced master's death. As its ads promise, the film features a troll-looking dude with a mace, a giant in a samurai suit of armor, Keanu Reeves with a sword, a tattooed dude with two guns, a sexy lady who floats around in a sentient Snuggy/kimono, and a pissed-off fire-breathing dragon who kinda looks like "The Never-Ending Story"'s Falkor. But in spite of its enjoyable, easy-to-exploit aspects, "47 Ronin" is a big budget spec...