Plant-based demand balances Covid losses for Authentic Food Co
By Edward Devlin2020-12-11T18:17:00+00:00 The pandemic has pushed the business to focus on the retail sector Growing demand for plant-based foods in supermarkets has helped The Authentic Food Company, which distributes Beyond Meat in the UK, steer through Covid-related declines in foodservice and wholesale. The pandemic has pushed the private label business to focus NPD on the retail sector, which culminated in the launch of the first ready meal in Europe to use Beyond Meat as an ingredient under its Authentic Kitchen brand. The rise of online shopping, takeaway and home delivery is influen...
Source: thegrocer.co.uk