The company that sells some of the popular fuzzy drinks like Coca-Cola, Fanta and Sprite, refranchised some of its territories in the country to third party bottlers.
This strategic move reflects Coca-Cola s efforts to optimise its regional operations through collaboration with local partners., , coca cola, Bottling Operations, india
Coca-Cola s bottling arm HCCB announces refranchising of operations in select territories in India to three existing franchise bottlers, Moon Beverages, SLMG Beverages, and Kandhari Global Beverages. Hindustan Coca-Cola Beverages (HCCB), a subsidiary of Coca-Cola, is transferring bottling operations in three territories. The strategic business transfers aim to bring scale and contiguity to the business, accelerate the Coca-Cola system, and allow Coca-Cola to focus on brands and strategy.
India Business News: Soft drinks maker Coca-Cola on Friday said it will transfer bottling operations of the company to local partners in three regions. Coca-Cola's bottlin