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The company that sells some of the popular fuzzy drinks like Coca-Cola, Fanta and Sprite, refranchised some of its territories in the country to third party bottlers.
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This strategic move reflects Coca-Cola's efforts to optimise its regional operations through collaboration with local partners., , coca cola, Bottling Operations, india
The Coca-Cola bottling operations in these territories will now be owned by Kandhari Global Beverages, SLMG Beverages and Moon Beverages respectively
Coca-Cola's bottling arm HCCB announces refranchising of operations in select territories in India to three existing franchise bottlers, Moon Beverages, SLMG Beverages, and Kandhari Global Beverages. Hindustan Coca-Cola Beverages (HCCB), a subsidiary of Coca-Cola, is transferring bottling operations in three territories. The strategic business transfers aim to bring scale and contiguity to the business, accelerate the Coca-Cola system, and allow Coca-Cola to focus on brands and strategy.