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Jeep travels to isolated, peaceful coordinates in new Jeep Compass August 4, 2021 9:21 The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates. In one of the 30 second spots, a family relaxes on a peaceful beach alone together. In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard. ADVERTISEMENT All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass. Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide”
Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.