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As winter sports have become more attractive to Chinese people, Alpine destinations have had the chance to form new collaborations in areas including business, cultural exchange, technology, and know-how, a top official of the Austrian state of Tyrol says.
The Austrian Alps is the perfect destination for nature lovers, whatever the season.
The Austrian Ski Association has announced a new long-term partnership with the Tyrol Tourist Board that is due to run until 2028.
The event heads to the Tyrol region on 6-10 June 2023