Can't leave your phone alone? You're just trying to blend in
Can’t leave your phone alone? You’re just trying to blend in © Provided by The Guardian Photograph: Karrastock/Getty Name: The Chameleon Effect. Age: About 22 years old. It was discovered and named by the sociologist John A Bargh and the social psychologist Tanya L Chartrand, who published a paper about it in 1999. Fascinating. And what is it, exactly? The unconscious tendency to mimic others’ behaviour. I thought chameleons were those lizards best known for their ability to change colour in order to blend into their surroundings? That’s true. It might not be the best-named effect...