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Food Manufacture reports on the trends dominating the beverage sector, how leading brands are delivering to these demands with innovative new product development, and areas of interest for the future of drinks.
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Can’t leave your phone alone? You’re just trying to blend in © Provided by The Guardian Photograph: Karrastock/Getty Name: The Chameleon Effect. Age: About 22 years old. It was discovered and named by the sociologist John A Bargh and the social psychologist Tanya L Chartrand, who published a paper about it in 1999. Fascinating. And what is it, exactly? The unconscious tendency to mimic others’ behaviour. I thought chameleons were those lizards best known for their ability to change colour in order to blend into their surroundings? That’s true. It might not be the best-named effect...