Big Four secure top-10 positions in brand value index
The index has also turned attention to why mid-tier accountancy firms are not currently using brand better in order to elevate themselves above their competition.
Source: icaew.com
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Accountancy firms: unfulfilled branding potential
A lacklustre performance by accountancy firms in the Business Superbrand rankings rings alarm bells. With current structural upheaval, the need to stand out from the competition is more important than ever.
Source: icaew.com