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Photography by Terri Baskin Following the mass cancellation and postponement of weddings last year, the wedding industry was abuzz with the belief that a mania of events was on the horizon. Couples had pushed spring 2020 ceremonies to fall, then early 2021. The notion spread that demand would rise so high this year that weekday weddings would become a temporary norm. Couples rushed to book dates they’d deemed far enough out to be “safe,” to beat the frenzy. But now, on the cusp of what is typically (and was hoped to be again) a busy spring season, the year ahead is looking…different. ....
The number of firms planning parties may have dropped even further as the holidays approached. “Most of our corporate clients reached out to us about a virtual holiday party,” says Kawania Wooten of Howerton + Wooten Events. “Then, they all nixed the idea for various reasons. I think that some of them probably gave up because of finances and some gave up because of pandemic fatigue.” A HuffPost/YouGov survey didn’t find much interest in virtual holiday fetes, with just 7 percent of respondents saying they’d be “very enthusiastic” about one perhaps no surprise after nine months of staring at screens for virtually everything. ....