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Article - Birmingham, Alabama Hotel Market: Setting Up to Knock It Out of the Park - By Brett Testa - With a steadily growing population that recently passed the one-million-residents mark, Birmingham is proving itself a rising star in the southeast following its swift recovery from the COVID-19 pandemic. The largest city in Alabama is now positioning itself as a leader in the field of sports entertainment. ....
The Magic City, so named because its soil contains the three elements needed to produce iron, was able to steel itself against long-term hospitality demand loss in 2020 better than many hotel markets across the U.S. The city’s proximity to outdoor demand generators, its rapidly growing sports entertainment industry, and the dedicated work of local municipal offices and aid organizations were all important factors that supported the swift recovery of Birmingham hotels. ....