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In the age of discovery commerce, where the in-person, window shopping experience now happens frequently in the digital space, branded content is like a trusted friend.
Publishers are using polls to solicit site visitors for information to fill their first-party databases.
Marketing leaders from BuzzFeed, U.S. News & World Report, Dotdash, PRX and GBH share insights on how publishers can gain the upper hand in the new age of privacy-compliant customer data.