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Twitter recently announced the demise of its Fleets feature less than a year after it was first introduced last November. The feature will be phased out on 3 August. Nonetheless, Twitter will still make full use of the space at the top of its timeline, given it is "a good spot to highlight what is happening now", Ilya Brown, head of product, brand and video ads said. The space will be replaced with its live audio chat rooms Spaces. Fleets was launched with the aim of sharing momentary thoughts and help start conversations, sticking around only for 24 hours. The company had initially received ...

Details 28 June 2021 Google recently gave advertisers and clients some time to breathe when it recently announced the delay on the phasing out of third-party cookies to mid-2023. The company explained that it has become clear that more time is needed across the ecosystem "to get this right". Third-party cookies were initially planned to be phased out by 2022, and Google also touted earlier this year that its Federated Learning of Cohorts proposal can offer an effective replacement signal for third-party cookies. Several adtech players told MARKETING-INTERAC...