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Asia marketers on Google delaying third-party cookies wipe out


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28 June 2021
Google recently gave advertisers and clients some time to breathe when it recently announced the delay on the phasing out of third-party cookies to mid-2023. The company explained that it has become clear that more time is needed across the ecosystem to get this right . Third-party cookies were initially planned to be phased out by 2022, and Google also touted earlier this year that its Federated Learning of Cohorts proposal can offer an effective replacement signal for third-party cookies.
Several adtech players told
MARKETING-INTERACTIVE last week that instead of waiting for Google to make the next move, there should be active industry and regulatory management beginning now for the next two years. They also reiterated the importance of building first-party data and contextual targeting. This time round, ....

Donna Pratamawansyah , Kenny Wong , Sagar Paranjpe , Eugene Lee , Ken Ip , Malaysia Aviation Group , Malaysia Airlines , B Sc Group , Federated Learning , Privacy Sandbox , Malaysia Aviation , கெண்ணி வோங் , யூஜின் லீ , மலேசியா விமான போக்குவரத்து குழு , மலேசியா விமான நிறுவனங்கள் , கூட்டமைப்பு கற்றல் , ப்ரைவஸீ சாண்ட்பாக்ஸ் , மலேசியா விமான போக்குவரத்து ,

Why Khazanah Nasional Just Bailed Out Malaysia Airlines


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In January of this year, Reuters reported that Malaysia Aviation Group, the parent company of struggling national carrier Malaysia Airlines, was nearing a deal with dozens of its largest creditors to restructure around $3.99 billion in debt. Back in 2020, as it became clear that the company would be unable to meet its financial obligations as the pandemic shut down the industry, the airline initially tried to play hardball.
Malaysia Aviation Group has only one shareholder: Khazanah Nasional Berhad, which is Malaysia’s sovereign wealth fund. The firm essentially told creditors during the opening round of negotiations that if they didn’t provide debt relief, the government of Malaysia would simply allow the airline to go bankrupt. I suppose when you are the national carrier of a country and your only shareholder is the government of that country, this is a credible threat. Apparently, it worked. A deal was approved by a British court at the end of February, ....

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