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Video data platform IRIS.TV has partnered with addressable TV provider Finecast US to make IRIS-enabled contextual targeting and brand safety tools available di...
Seven launches shoppable ad experience 7ACT April 20, 2021 11:01 Seven West Media (SWM) has announced a partnership with Kerv Interactive, to deliver a shoppable ad experience, 7ACT. The product will enable advertisers to have even greater access to consumers, inserting QR codes into video assets, enabling brands and content to showcase products and other relevant information in programs and ads. 7ACT is launching with a programmatic-first partnership with Matterkind and Initiative, to develop a new campaign for Officeworks. Nicole Bence, digital sales director at SWM ADVERTISEMENT Officewor...