MiQ unifies linear and digital TV advertising
Programmatic media company MiQ is claiming that with its Advanced TV product UK brands can for the first time coordinate the planning and execution of programma...
Source: rapidtvnews.com
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Optimism in ad-supported advanced TV outshines economic uncertainty
The latest marketer survey from AudienceXpress, FreeWheel’s premium video media sales house and CoLab Media Consulting, has revealed that despite the cost of li...
Source: rapidtvnews.com
Winterberry Group Research Sees Path to Significant Growth
New research provides a comprehensive look at the challenges and opportunities of identity in advanced television...
Source: globenewswire.com
IRIS.TV in US contextual targeting partnership with Finecast
Video data platform IRIS.TV has partnered with addressable TV provider Finecast US to make IRIS-enabled contextual targeting and brand safety tools available di...
Source: rapidtvnews.com
Pay-TV and hospitality accelerated as Accedo acquires Hibox
| 22 February 2021 In a significant expansion of its portfolio, video experience provider Accedo has announced the acquisition of Hibox, a global provider of advanced interactive information and entertainment solutions for consumers and commercial applications a provider of advanced TV solutions for telecom, media, hospitality and healthcare. Headquartered in Turku, Finland with sales offices in Vienna, Austria and Prague, Czech Republic, Hibox designs and delivers TV solutions for telecom operators, media companies, hotels, hospitals and cruise ships and currently has 36 employe...
Source: rapidtvnews.com