Winterberry Group Research Finds Marketing Data, Data
New research explores how enterprises use a data foundation layer for both intelligence and activation, and how this layer is undergoing transformation....
Source: globenewswire.com
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Global Ad Market: "I'm Back!" - WhatTheyThink
After experiencing a steady decline in the global advertising market over the past several years, final numbers on global ad spending are projected to show growth for 2023—and not just growth, but significant growth. Heidi Tolliver-Walker digs into the numbers.
Source: whattheythink.com
Political Advertising Of $17B Will Help Lift 2024 Media Spend
Political advertising will help to lift spending on media and marketing in what otherwise may be a lackluster year for the U.S. economy, according to a…
Source: biztoc.com
U.S. Ad Spend Estimates Reach $570B In 2024
U.S. ad spend is estimated to grow 10.4% to $570 billion -- about three times faster than the gross domestic product (GDP), according to the Winterberry…
Source: biztoc.com
Four Strategies To Address The Consumerization Of B2B Buyers
B2B marketers must give buyers what they are looking for and optimize to close sales quickly and profitably.
Source: forbes.com