Will Lufthansa's new BOB menu delight onboard? - Runway GirlRunway Girl
For a notionally full-service airline, moving from an onboard food and beverage offering included in the price of the ticket to a buy-on-board model is fraught with complexity. Passengers want decent food, that’s good value, and at the same time don’t want to feel like they’re suddenly paying through the nose for something that an airline used to include in the price of their ticket. And so to Germany, where Lufthansa has revealed its new Onboard Delights menu, replacing what was in some ways a relatively generous inclusive offer, in partnership with Retail inMotion and GateGourmet. The...