Google Steps Up The Battle Against Gmail Spam
Additional enforcement means noncompliant email may be delivered to spam folders. Here’s what Google Workspace admins and Gmail users need to know.
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Additional enforcement means noncompliant email may be delivered to spam folders. Here’s what Google Workspace admins and Gmail users need to know.
New year, new email rules. Google and Yahoo have announced new email authentication requirements that take effect on February 1st, 2024. As email marketers in the hospitality space, we should pay attention to these new rules, because email continues to be a top — if not the top — marketing channel. Email marketing is stable, controllable, and affordable. Moreover, everyone has an email address. The last thing we want is to threaten this direct access to our customers and prospects by not complying with sender rules.
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