How this single dish fueled growth at Rooster & Rice Tommy Charoen, executive chef and co-founder of the chicken and rice-focused Thai concept Rooster & Rice, shares how his simple menu became a Bay-area sensation. April 27, 2021 By Tommy Charoen, executive chef and co-founder, Rooster & Rice It's not exactly news that fast-casual concepts are all the rage, but how many of those concepts are both nutritious and full of flavor? At Rooster & Rice, our San Francisco-based organic Thai concept with 10 locations, we developed a fast, healthy and streamlined model that gives customers an alternativ...