Yeastie Boys launches the 'Blokequet' – a drinkable bunch of flowers that helps guys talk about their feelings in new campaign via VML NZ – Campaign Brief
To promote positive mental health and encourage more open discussion between mates, Yeastie Boys – the world’s smallest multi-national brewery located in New Zealand – has partnered with VML to make a drinkable bunch of flowers called ‘Blokequet’. In a country like New Zealand where self-harm among