The Rise of Made-in-China Diplomacy
Save this story for later. On Amazon.com, if you search for running shoes, drop the price point to around thirty dollars, and scroll past the initial pages, you’ll eventually encounter brands that you’ve never heard of. Some seem to follow an alphabetic theme—Zocavia, Zocania, Zonkim—while others are pure etymological puzzles: Biacolum, Qansi, NYZNIA. Study the product images, and pieces of the puzzle start to connect. The Qansi Men’s Sneakers Mesh Ultra Lightweight Breathable Athletic Running Walking Gym Shoes look exactly the same as the Biacolum Men’s Running Shoes Non Slip Gym...
Source: newyorker.com