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Premier Foods, who owns Mr Kipling, has promised to lower the prices of several of it's products including Bakewell slices and Lloyd Grossman cooking sauces.
Premier Foods said it looks to "trade strongly" and it is "well on track to deliver against its previously raised profit expectations".
As the suppliers of branded goods continue to face questions on whether their prices are fair, Premier Foods says it remains on track to deliver exceedingly good profits despite cutting many charges paid by its customers before Christmas.
The group said it will reduce prices across ranges such as Loyd Grossman cooking sauces and Mr Kipling Bakewell slices.
Premier Foods PLC on Tuesday reported strong trading for the festive season, and reaffirmed its profit guidance for financial 2024. Premier Foods is a St Albans, Hertfordshire-based food...