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Move content in house, and i think that from the government s point of view, selling uk plc, i think they really need to answer that question about how they would protect us as small indies in that scenario. and as chris mentioned earlier, you as an indie get to keep more of your ip when you sell to channel 4, the valuable intellectual property. that s not necessarily a benefit to the taxpayer, is it? i mean, wouldn t it be better for channel 4 to own that, and then the taxpayer owns it? well, it depends on which network you re with with channel 4. i mean, obviously the deals are structured differently. i think there s an argument for that, and i think we would happily look at that. the terms of trade changed some time ago to give us the freedom to do that, which makes the uk such a brilliant place to make programming, so i think it would be bad news to go back and reverse that. i think the other point that she made is, you know, channel 4 is a brilliant. it s almost like a kite mark a ....