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Health care chatbots have exploded in use during the pandemic as a way for hospitals to triage patients by answering health-related questions and directing them to the next step.
Inside the biggest health agency you’ve probably never heard of Compared to their industry peers, healthcare agencies often find themselves far from the spotlight. The last year has changed that. And as pharmaceutical advertisers find themselves responsible for rekindling optimism worldwide, the role of their agencies has been put under the microscope. Can the sector take advantage of the spotlight? Public health comms, pharmaceutical advertising and medical branding have never had such a rapt audience – or such intense scrutiny – as they have had during the ...
2 months ago Program unites academia and industry, providing students with a real-world, skills-based education and direct connections to leaders in healthcare marketing and communications NEW YORK–(BUSINESS WIRE)–The NYU School of Professional Studies (NYU SPS) Division of Programs in Business starts the spring session of its new Certificate in Healthcare Marketing and Communications (HM&C) at a time when the skills needed to communicate effectively in this field are in greater demand than ever before. The healthcare and pharmaceutical industry, and market...