Inside the biggest health agency you've probably never heard of
Inside the biggest health agency you’ve probably never heard of Compared to their industry peers, healthcare agencies often find themselves far from the spotlight. The last year has changed that. And as pharmaceutical advertisers find themselves responsible for rekindling optimism worldwide, the role of their agencies has been put under the microscope. Can the sector take advantage of the spotlight? Public health comms, pharmaceutical advertising and medical branding have never had such a rapt audience – or such intense scrutiny – as they have had during the ...
Source: thedrum.com