Do you first build the business or your brand?
THE STANDARD HUSTLE Things become a tad bit confusing when one begins to talk about a brand and a business, as most people think that they are one and the same. However, that’s not the case. Even though the two are joined at the hip – they complement each other – they are as different as night and day. So, let’s break it down for you. What is your foundation? Without your business, you do not have a brand to grow. Grace Kariuki of Sheeimage Africa is a corporate trainer whose main focus is personal and corporate branding. She says that developing the product is the first step. ...
Source: standardmedia.co.ke