A federal judge has denied Kochava's latest attempt to ditch a Federal Trade Commission lawsuit alleging the firm is invading consumers' privacy and exposing them
The FTC s recently unsealed amended complaint against Kochava makes clear that there s truth to what Kochava advertises: it can provide data for "Any Channel, Any Device, Any Audience," and buyers can "Measure Everything with Kochava."
Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission (FTC) over its secretive data acquisition and AI-aided analytics practices. The FTC s recently amended complaint reveals that Kochava collects and sells sensitive location and personal data, which allows it to predict and influence consumer behavior.
It’s no surprise that corporations harvest vast amounts of data about people, but documents in an FTC lawsuit detail the stunning amount that data brokers know about you and everyone else.
The Federal Trade Commission in an amended lawsuit complaint unsealed Friday details how Idaho-based data broker Kochava allegedly violated federal law by