Petco Advances 'Whole Health' for Pets
As the COVID-19 pandemic drove unprecedented pet adoptions and sales, Petco was busy laying the groundwork for a major reinvention that has culminated in a rebranding reflecting a new corporate philosophy focused on improving pets’ wellbeing. “We set out to evolve from a pet retailer and redefine the category by becoming the leader in pet health and wellness,” Tariq Hassan, chief marketing officer at Petco, told the Path to Purchase Institute. “This journey began … with the understanding that pet parents see pets as part of their family and were seeking ways to take better care of ...
Source: p2pi.org