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The great Indian OTT makeover - The Hindu

The great Indian OTT makeover
Updated:
Updated:
February 21, 2021 06:57 IST
With regional platforms, original shows, better subtitles, and an audience base that’s spilling outside metros and across borders, streaming is growing up in the country
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Stills from ‘Master’, ‘Drishyam 2’, and ‘Kannum Kannum Kollaiyadithaal’
| Photo Credit:
duskysun
With regional platforms, original shows, better subtitles, and an audience base that’s spilling outside metros and across borders, streaming is growing up in the country
Last month,
Master, the Tamil behemoth starring Vijay Setupathi and Thalapathy Vijay, ended the dry spell at local cinemas, opening to houseful shows and taking back an impressive ₹50 crore on the first day. What went contrary to the usual script, however, was that it headed to Amazon Prime Video just two weeks later. “I think

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