social media: Multiverse of food-fluencers: Too many influencers means the money pot is stirring only for some
In the throes of the pandemic and amid extended lockdowns, even those less inclined towards cooking had started looking up food recipes online, widening the audience base of many culinary content creators. When Instagram launched Reels, it led to an unprecedented reach, paving the way for ‘foodfluencers to attain remarkable follower counts.
Source: indiatimes.com