From BTS to Squid Games: How Korean entertainment is conquering the world
K-Pop, short for Korean Popular music, has taken over the world, transcending national borders. This world domination of South Korean culture, known as Hallyu or the Korean wave has become a major driver of global culture, seen in everything from Korean dramas and media content on Netflix and other OTT platforms, to the burgeoning demand for Korean skincare, along with an