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Of around 1% of hula hoop packets generated during that period. kp snacks says it's trying to reduce its use of plastic and there's no infrastructure in the uk right now to collect, sort and recycle flexible plastic at scale. pladis says it works with terracycle to ensure its collection capacity meets consumer demand. and that it's also part of a scheme running collection points at some major retailers. so, are terracycle making brands look greener than they are, and could it be slowing the development of more sustainable packaging? i think at the very base level, there is some recycled materi...

So, what happens if there are no collection points near you. can you set up your own? we checked on the website. the kp scheme was closed to new volunteers. it says, "please note the programme is currently "full. "please drop off your waste to an existing drop—off location." well, i think the terracycle logo is clearly indicating as a headline you can recycle. now, if there's nothing alongside that to indicate, "guys, there might be some quite significant restrictions "on this," it is potentially misleading. the owners of mcvities digestives, pladis, denies the labels are misleading, and say...

We decided to take a closer look. first, we wanted to know how easy it is to recycle through terracycle. you can help us at kp snacks by going to terracycle. there are several ways you can get your waste to terracycle. we're going to look at recycling schemes sponsored by big brands. most use community collection points, in places like schools, front gardens and community centres. they're run by volunteers who can be rewarded with money for charity. but some people have complained on social media that there aren't enough collection points. yourfood pouch recycling drop—offs are a million mil...

But, just to give you an idea of scale and how many of these products are sold. mcvities has said that 56 million packets of plain digestives and 71 million packets of chocolate digestives are consumed each year, and that's just these two products. so, pladis�* scheme collected the equivalent of i% of wrappers for just these two products during that time. and that looks like this. it's a drop in the ocean. it's a start though, it's a beginning, and before terracycle existed, there was no solution to recycle those wrappers. it's the same story with kp snacks. it makes hula hoops, skips and mc...

For marketing and pr. we looked at two of the biggest brand sponsored collection schemes. kp snacks and pladis, the owner ofjacobs, mcvities and carrs. this is pladis promoting its recycling achievements. but what do these numbers tell us? those millions is a good thing but it's the percentage, the proportion of the individual pieces of packaging produced by those brands. what is the percentage? that will be an interesting statistic to see on their website for the crisp packets that they have, what percentage are they working on here? we decided to crunch the numbers. nearly 16.5 million wrapp...